BELS Agenda 2018

*Agenda subject to change
08:30 – 09:20
Registration, refreshments & networking 
09:20 – 09:30
Introduction by Conference Chair

Mark Stephen,  Journalist and Broadcaster

09:30 – 09:50
Empowering cities through Business Events
Creating a legacy for your destination

Lesley Williams, Director, Market Development at BestCities Global Alliance

10:35 – 10:55
Intellectual capital, transfer of knowledge and impact on society
The mainstreaming of the ‘beyond tourism’ approach in destination marketing

Martin Sirk, Chief Executive, International Congress and Convention Association (ICCA)

10:55 – 11:05
Questions and discussion
11:05 – 11:25
Refreshments and networking
11:45 – 12:15
The makings of a tech city
How Dublin’s Silicon Docks became a magnet for tech business events

Sam Johnston, Manager, Dublin Convention Bureau
Ian Hyland, Business & Finance Media Group

12:15 – 12:45
Developing Aberdeen’s capital assets
On the road to becoming an international meetings centre

John Sharkey, Executive Vice President for Europe, SMG

12:45 – 13:00
Questions and discussion
13:00 – 14:00
Networking Lunch
14:00 – 14:20
Business Events Scotland
The view from the National Tourism Organisation

Neil Brownlee, Head of Business Events, VisitScotland

14:20 – 14:40
Meetings as a catalyst for economic growth
Alligning Scotland’s Key Economic Sectors with the MICE Industry

Paul McCafferty, Head of Tourism, Scottish Enterprise

14:45 – 15:45

Business Events Forum – Strategy Sessions

Chaired by Industry Experts, the strategy sessions are an opportunity for delegates to take part in open forum sessions featuring our Keynote Speakers alongside an invited list of thought leaders from Scotland’s MICE industry and Key Economic Sectors.

The sessions will be engaging, thought-provoking but above all will help industry leaders check their practices against a new body of research that is reshaping the business events market at home and abroad.

We will be publishing a full list of contributors in due course. Please visit this page regularly for updates or follow @eventsbase_news on Twitter.

SESSION 1 – Glasgow
Aileen Crawford, Head of Conventions, Glasgow Convention Bureau
Associate Professor Carmel Foley, University of Technology Sydney
Nicola McGrane, Managing Director, Conference Partners International

SESSION 2 – Edinburgh
Amanda Ferguson, Head of Business Tourism, Convention Edinburgh
Associate Professor Deborah Edwards, University of Technology Sydney
Sam Johnston, Manager, Dublin Convention Bureau

SESSION 3 – Aberdeen
Chris Foy, Chief Executive, Visit Aberdeenshire 
Jeannie Lim, Executive Director, Singapore Tourism Board
John Sharkey, Executive Vice President, SMG Europe
James Latham, Producer, The Iceberg

SESSION 4 – Dundee
Karen Tocher, Business Tourism Manager, Dundee and Angus Convention Bureau
Judy Rae, Business Tourism for Scotland
Dr Louise Valentine, Head of Entrepreneurship, Enterprise & Employability, School of Art and Design, University of Dundee

Cllr John Alexander, Leader, Dundee City Council

16:25 – 16:30
Summary and close of conference


*Agenda subject to change