BestCities Global Alliance
Lesley Williams is Director, Market Development, at BestCities Global Alliance. She has over 25 years’ experience in international sales and marketing and as a former Head of Business Tourism at Marketing Edinburgh, she was the principal for sourcing and bidding for international and national conferences in Edinburgh. Before departing Marketing Edinburgh last year, she helped the city break into the Top 30 ICCA ranked worldwide conference destinations for the first time in a decade.
Prior to that, Lesley spent eight years as Director of Sales for the Edinburgh International Conference Centre (EICC) and now in her private sector role still participates in the wider tourism arena, sitting on national and international business tourism committees. Lesley has also worked in business development for international hotel chains and has just recently stepped down as Chair of ICCA UK and Ireland Chapter.