Dublin Convention Bureau
Sam Johnston is Manager of Dublin Convention Bureau. His career in the tourism and hospitality business began in 1999 when he joined Causeway Coast & Antrim Glens as a Marketing Executive. Since then he has charted a path through the industry having worked for Belfast Visitor & Convention Bureau, Dublin Tourism and now Dublin Convention Bureau.
During his time at Dublin Convention Bureau the organisation has been awarded the Annual MICE Report Award for the Best City Convention Bureau in Europe 2013, and this year alone he has managed a team which has secured over 100 new conferences for the city, generating more than €65m of new business to the private sector. The Bureau is recognised among its peers as a leader in the association conference field, especially with its ambassador programme and as such Sam has been asked to contribute at international conferences and in the development of other bureaux in Malta and Bratislava.
Prior to his MICE career, Sam was involved with welding equipment but left after an incident involving nuclear submarines – a story he sometimes recounts upon request.